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Wrigley expand range

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By The Drum Team, Editorial

February 5, 2004 | 1 min read

The Wrigley Company is expanding its portfolio with the launch of Hubba Bubba Mix & Match bubblegum. Available in shops from April, the new product will be supported by a £2.4 million national campaign using a range of communication vehicles.

Hubba Bubba is already the nation\'s best selling bubblegum and last year\'s launch of Hubba Bubba bubblegum grew total bubblegum sales by 20%.

Commenting on new launch, Ian Bray, Wrigley UK marketing director, said: \"The introduction of Hubba Bubba Mix & Match demonstrates Wrigley\'s focus on creating innovative products and commitment to boosting its core chewing gum business.\"

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