Wrigley expand range
The Wrigley Company is expanding its portfolio with the launch of Hubba Bubba Mix & Match bubblegum. Available in shops from April, the new product will be supported by a £2.4 million national campaign using a range of communication vehicles.
Hubba Bubba is already the nation\'s best selling bubblegum and last year\'s launch of Hubba Bubba bubblegum grew total bubblegum sales by 20%.
Commenting on new launch, Ian Bray, Wrigley UK marketing director, said: \"The introduction of Hubba Bubba Mix & Match demonstrates Wrigley\'s focus on creating innovative products and commitment to boosting its core chewing gum business.\"