Connectpoint tackle drugs awareness

Manchester-based Connectpoint has launched a controversial campaign, which aims to tackle drugs and alcohol awareness. The initiative has been launched in partnership with Tameside Council, Tameside and Glossop Primary Care Trust, Greater Manchester Police and Greater Manchester Probation service. The campaign, which aims to tackle post-new-year blues, when drug and alcohol abusers can often be at their lowest, appears on posters on buses, alongside ambient media executions and calling cards. In order to reinforce the message that anyone can be affected, the posters carry sobering images of “normal”-looking people who are addicted to drugs. Last year in Tameside alone, close to 900 people accessed treatment for drug and alcohol problems.