Brother launches latest ad campaign

Business technology manufacturer Brother has launched a national advertising campaign that will run for the next two months, focusing on building the brand’s awareness. The campaign follows on from the Brother-Other promotion that was created by incumbent agency BDH\\TBWA. The latest ads focus simply on the brand itself, utilising the strapline “At Your Side”. The poster campaign includes two executions – the first features simply the Brother logo while the second shows the logo along with an all-in-one jet printing device – the MFC-4280C, which can be used for both home and office needs. The campaign will consist of 48 -sheet poster sites along with taxi advertising in London and Manchester. A four-page mailer will be featured in selected national titles along with three national press inserts that will total 7.5 million mailers.