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Norwich Union appoint Cheltenham agency for equity release account

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By The Drum Team, Editorial

January 19, 2004 | 1 min read

Norwich Union has appointed TDA to handle its equity release consumer marketing and direct marketing activity. The Cheltenham-based agency has been brought in to help shape the firm\'s marketing approach for 2004.

While details for the campaign have not yet been announced, Lesley Heath, marketing development manager at Norwich Union, commented: \"TDA has provided some insightful proposals to help us deliver our objectives for equity release.\" Further adding: \"We are looking forward to benefiting from the same passion and commitment to service that we have enjoyed in other areas of our business.\"

Gareth Wood, account director at TDA is exciting about the new alliance. \"We\'re greatly looking forward to working with Norwich Union and the challenges ahead in the equity release market and to take full advantage of the business opportunities available,\" he commented.

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