Electronic Arts take to the pitch

Electronic Arts has embarked on a six-figure campaign at football grounds throughout the country to promote its latest title, FIFA 2004. The commercials will reach targeted audiences at 13 stadia, including Blackburn Rovers, Everton and Aston Villa, courtesy of Preston-based LED screen specialists, the ADI Group. The deal, which complements a wide-ranging TV, print and outdoor marketing campaign, consists of a 30-second commercial on the big screen before the game, as well as a 60-second version at half time.