22 December 2003 - 10:30am | posted by | 0 comments

Electronic Arts take to the pitch

Electronic Arts has embarked on a six-figure campaign at football grounds throughout the country to promote its latest title, FIFA 2004. The commercials will reach targeted audiences at 13 stadia, including Blackburn Rovers, Everton and Aston Villa, courtesy of Preston-based LED screen specialists, the ADI Group. The deal, which complements a wide-ranging TV, print and outdoor marketing campaign, consists of a 30-second commercial on the big screen before the game, as well as a 60-second version at half time.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...