Big launch largest ever Jessops campaign

Leicester-based Big Communications has launched a £1.6m campaign for photographic retailer Jessops. The commercials, which was part of the largest ever pre-Christmas campaign for the nationwide retailer, aim to help capitalise on the popularity of digital photographic products as gifts. The light-hearted and humorous adverts feature a member of Jessops staff going to great lengths to help their customers buy the best product. The campaign was written and directed by joint creative directors Mark Firth and Dylan Bogg. Media planning was by Universal-McCann.