Laurie Templar Knight launch Home Office Campaign
A new marketing campaign, managed and devised by Campus Marketing and Laurie Templar Knight has been launched by the Home Office.
Students are one of the worst groups of people to be hit by crime in the UK, with one in three being victims during their time at University. The new campaign takes key phrases used by the cult student figure and star of BBC TV show Bargain Hunt, David Dickinson, to raise awareness of the crimes that most affect them.
The campaign will utilise traditional forms of media such as posters, beer mats, tent cards and door hangers, as well as guerrilla tactics and an online, multi-level game that encourages students. Crime Reduction Packs (containing UV pens and light timer switches) will also be distributed.
All materials will encourage students to visit the governments website – www.good2bsecure.gov.uk - for more tips on reducing the risks of crime.
The posters and other printed material have been placed in key areas inside and surrounding all Universities in England and Wales and the game, www.bargainboost.co.uk, has been launched to thousands of students across the UK and encourages them to enter a team to compete for a night out on the town with "The Duke" himself plus spending money on the night.
Chris Johnston, MD of Campus Marketing said "It was important that we designed a campaign that achieved more than raise awareness of the problem. We had to get students to take simple, effective steps to reduce crime – lets hope we can now have the desired impact on the crime figures."
Ross Laurie, creative director of Laurie Templar Knight, said "It’s been fun going from a concept in a pitch to actually meeting a legend like David Dickinson and working with him to develop the images etc for the campaign. We worked with The Hub Agency to develop the posters and literature and Wheel to develop the game and we are delighted with the result. The campaign is very visual in order to have maximum impact in a short space of time and memorability is key here but at the end of the day it’s all about reducing the crimes figures!"