Newhaven viral work for W&M
As the Drum went to press, it was thought that Newhaven had been appointed by Whyte and McKay to work on a number of projects with the drinks company.
Although The Union, the client’s incumbent agency, will continue to work with Whyte and McKay, it is thought that Newhaven has been drafted in to create a viral campaign for the company.
A recent marketing drive by the drinks firm has seen its name change from Kyndal, the title given to the company after the multi-million pound buy-out from JBB Greater Europe, to Whyte and McKay, the name of the company’s core brand.