Golden Wonder appoint Arc
Golden Wonder has bucked recent trends and appointed two Scottish agencies to a project that covers Scotland and Northern Ireland as part of its £25m brand relaunch.
Arc Marketing has created a five-week sampling campaign for Golden Wonder to run from November.
The campaign supports the brand’s new TV and outdoor advertising, which is currently featuring the strapline “Where a crisp is a crisp”. PR for the campaign is being handled by Edinburgh-based Harrison Cowley. The Campaign for Real Crisps will encourage consumers to eschew crisps with fancy flavours, celebrity endorsements and strange pack colours for the real thing.
Samplers in Glasgow, Edinburgh, Dundee, Aberdeen and Belfast will actively campaign for real crisps, sporting light-hearted placards and asking consumers to sign the petition for Real Crisps and support a pseudo-political campaign.
The down-to-earth, straight-talking and maverick sampling campaign is slightly tongue-in-cheek to fit with the brand personality of Golden Wonder.