Agripa signs first deal of its kind with Chrysler
AGRIPA, the Glasgow-based company that is pioneering the Fleet Media medium has sold its first ever full scale national truck side ad campaign to US motors giant Chrysler to promote its Jeep Grand Cherokee Limited Edition.
The campaign will run on 600 Fleet Media 96-sheets on the Tesco fleet of lorries, which is managed and sold by AGRIPA. The campaign will run until mid-November and was planned by BJK&E Media and bought by Portland Outdoor.
This is the first national truck campaign that any car has ever run on Fleet Media in the UK and is also the first ever national campaign using a Plc fleet as an advertising medium for another client.
Steve Gray, marketing director at Chrysler & Jeep said: “We are delighted with this deal which delivers our message in an innovative manner to a much wider audience. We look forward to going where no poster has gone before.”