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DMA conference to analyse day in the life of busy women

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By The Drum Team, Editorial

October 9, 2003 | 1 min read

The DMA Scottish Annual conference will takes place next week on Friday 17 October at the EICC.

A first class line up of speakers will discuss the importance of timing in direct marketing, hitting the consumer at the right time and when they are most receptive to your message.

A new introduction to this year’s conference will be looking at the day of a busy mother and just how many direct marketing messages are aimed at her during the typical day, and ultimately how many of them are badly targeted.

Speakers this year include Tod Norman partner at Watson Phillips Norman, Steve Harrison, creative director of Harrison Troughton Wunderman, Lisa Stephenson will discuss what it is like being a working mother and Lloyds TSB and Stuart Archibald, managing partner of Archibald Ingall Stretton will discuss the work he did for Skoda.

For more information contact Jo Scobie of the DMA on 0131 315 4422.

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