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BC-S look to build reputation of McCarthy & Stone

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By The Drum Team, Editorial

September 26, 2003 | 1 min read

Leading retirement homes builder McCarthy & Stone has confirmed Nottingham-based BC-S as its new advertising, direct mail and print agency. The contract will see the East Midlands agency working on all of the firm’s creative work for 2004.

The agency, which has vast experience in the house-building industry, won the account in a three-way pitch. Commenting on the success, BC-S joint managing director Murray Carmichael Smith said, “We’ve been working really hard to build a name for ourselves in house-building and on our profile as a creative resource for national companies. The win’s a success on both of those fronts.”

In addition to McCarthy & Stone, BC-S has also picked up the account for Derbyshire-based house builder, Peveril Homes.

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