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The Recruitment Business Awards

Clockwise from top: Best Use of Illustration/Photography/Typography winner entitled Muffin and created by Bernard Hodes for Orange. Best Art Direction winner by Bernard Hodes for Tesco Pharmacy. TCS's Best Item of Self Promotion winner entitled The Creati

It’s tough being in recruitment, so we decided to make life more enjoyable by launching the Recruitment Business Awards. But who was ‘barking’ up the right tree in the event’s first year? Richard Draycott looks at the winners .

The recruitment industry is perhaps the most immediate indicator of the business climate. When client marketing budgets start to shrink, inevitably marketing service agencies jobs start to be cut. At this point recruitment consultancies are inundated with CVs and their job is to get the best people into the most appropriate jobs. Often easier said than done and, more often than not, a job that gains very little recognition despite being the engine room of the industry.

So, what better time than now to give the recruitment industry the slap on the back it so deserves? The Drum and its sister title Adline joined forces with the Recruitment Society to put together a unique awards scheme that would not only look at the skills of the recruitment consultancies and their individual consultants, but also consider the creative talents of the UK’s recruitment advertising agencies. Hence, the all-encompassing Recruitment Business Awards were born and, on 17 September, more than 200 members of the recruitment and recruitment advertising industries gathered in Manchester’s Crowne Plaza hotel to find out who the industry’s big success stories of 2003 were to be.

Judging for the event took place on 6 August in London and all 150 entries were scrutinised by the judging panel, which consisted of leading names from the recruitment and recruitment advertising sectors, including Neil Griffiths of Bernard Hodes, Rosie Sharp of Thirty Three, Chris Simmonds of TCS Advertising, Alan Kelly of Barkers Scotland, John Mortimer of Angela Mortimer, Manda Crowder of And Advertising and Andrea Burrows of AIA.

Recruitment consultants were then invited to enter detailed documents outlining why they deserved to be awarded accolades such as Recruitment Consultancy of the Year, Recruitment Consultant of the Year, Recruitment Advertising Agency of the Year, Recruitment Personality of the Year and Rising Star, while recruitment ad agencies were invited to send in press, outdoor, ambient and website recruitment work.

Taking the stage to pick up the Rising Star award was Fiona Docker of Brilliant. The judges felt that, since her arrival on the scene, she has made a significant impact within her agency, particularly during new business pitches. Already Fiona has been promoted to account manager and the judges felt a bright future awaits.

The Recruitment Client accolade went to Hertfordshire Constabulary, the judges feeling that their professionalism, imagination and willingness to take risks gave them profound understanding of the value of the employer brand by giving its consultancy, Bernard Hodes, the space and freedom to create winning strategies.

Alex Gee of Phee Farrer Jones was praised by the judges for being a committed, professional, diligent and trustworthy consultant and hence he was named Recruitment Consultant of the Year, with Kirsty MacLeod of RJ Cuthbert the runner-up in this category.

There were three nominations for Recruitment Personality of the Year: Alan Kelly of Barkers Scotland, Alison Diamond of Torres & Partners and Joelle Warren of Warren Partners. After much deliberation, Alison Diamond was chosen as the winner, with judges describing her as being instrumental in the company’s successful growth strategy and playing a large part in the retention of the consultancy’s clients.

SMRS, TCS and Barkers Scotland were fighting it out for the Recruitment Advertising Agency of the Year accolade, but Barkers won out in the eyes of the judges primarily for its staff appraisal programme and management development programme, which has shown a great commitment to staff and their long-term development. New business for the agency this year has also included Abbey National and Highland Distillers.

We move on to the Recruitment Consultancy of the Year category, which saw BCW Group and Warren Partners going head to head. However, there could be only one winner and that was Warren Partners, with the judges praising its high level of client commitment, its investment in technology, new staff and its desire to grow and expand in the coming year.

The award was collected by Joelle Warren and Mike Tobin on the night and then the fun really began, with guests celebrating with Bollinger well into the early hours. Congratulations to all our winners.

FULL RESULTS

Recruitment Client of the Year

Winner: Herts Constabulary

Commended: Grant Management

Commended: Poulter Partners

Recruitment Personality of the Year

Winner: Alison Diamond, Torres & Partners

Commended: Alan Kelly, Barkers Scotland

Commended: Joelle Warren, Warren Partners

Recruitment Consultancy of the Year

Winner: Warren Partners

Commended: BCW Group

Recruitment Consultant of the Year

Winner: Alex Gee, PFJ

Commended: Kirsty McLeod, RJ Cuthbert

Recruitment Advertising Agency of the Year

Winner: Barkers Scotland

Commended: SMRS

Commended: TCS

Rising Star

Winner: Fiona Docker, Brilliant

Commended: Richard Lewis, SMRS

Best Professional Sector Recruitment Advert or Campaign

Winner: TMP Worldwide (Northern Region)

Client: Idexx Laboratories

Title: Microscope

Commended: Bernard Hodes

Client: Tesco Pharmacy

Title: Fairytales

Best Marketing Sector Recruitment Advert or Campaign

Winner: Barkers Scotland

Client: Barkers Scotland

Title: Public Apology

Commended: TMP Worldwide (Birmingham)

Client: Dataforce

Title: Meow

Best Public Sector/

Government Sector

Winner: Bernard Hodes

Client: Hertfordshire Constabulary

Title: Less Predictable Campaign

Commended: TMP Worldwide

(Northern Region)

Client: Yorkshire Water

Title: Apprentice Scheme Campaign

Best Retail/Leisure Sector Recruitment Advert or Campaign

Winner: Barkers Leeds

Client: Warburtons

Title: Rise to the Top

Best Outdoor

Winner: Barkers Leeds

Client: Warburtons

Title: Bread Winners Campaign

Best Ambient

Winner: Bernard Hodes

Client: Hertfordshire Constabulary

Title: Less Predictable

Best Copywriting

Winner: Bernard Hodes

Client: Orange

Title: Create a Better Tomorrow

Best Art Direction

Winner: Bernard Hodes

Client: Tesco Pharmacy

Title: Fairytales (Beanstalk)

Best Use of Illustration/

Photography/

Typography

Winner: Bernard Hodes

Client: Orange

Title: Muffin

Best Recruitment Website

or Microsite

Winner: Bernard Hodes

Client: Merseyside Police

Title: www.merseyside.

police.uk

Best Item of Self Promotion

Winner: TCS

Client: TCS

Title: The Creative Squad