4 September 2003 - 9:13am | posted by | 0 comments

Propaganda gets MD as Kynaston moves upstairs

Propaganda has appointed the former marketing director of European marketing communications agency FPP, Melanie Fitzpatrick, as its new managing director.
The move will see founder and former MD Julian Kynaston become chairman and senior consultant at the firm.
“We took the decision to appoint Melanie as MD because of her great track record of results-driven achievements. It will also allow me to remain working closely with our clients, rather than becoming absorbed internally as the business continues its growth,” commented Kynaston.
Propaganda has also announced that a £20m property development in Huddersfield has become the fastest selling project of its kind in the UK, following a promotional campaign by the company.
The success followed a series of press ads, building banners and a sustained local publicity campaign by Propaganda that resulted in a launch party attended by 800 prospective buyers and the subsequent impressive sales figures.
Developer Lanson discovered that 1535 The Melting Point could make the claim after 52 of its 57 phase one apartments sold within three hours of being released for sale.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...