Propaganda has appointed the former marketing director of European marketing communications agency FPP, Melanie Fitzpatrick, as its new managing director.
The move will see founder and former MD Julian Kynaston become chairman and senior consultant at the firm.
“We took the decision to appoint Melanie as MD because of her great track record of results-driven achievements. It will also allow me to remain working closely with our clients, rather than becoming absorbed internally as the business continues its growth,” commented Kynaston.
Propaganda has also announced that a £20m property development in Huddersfield has become the fastest selling project of its kind in the UK, following a promotional campaign by the company.
The success followed a series of press ads, building banners and a sustained local publicity campaign by Propaganda that resulted in a launch party attended by 800 prospective buyers and the subsequent impressive sales figures.
Developer Lanson discovered that 1535 The Melting Point could make the claim after 52 of its 57 phase one apartments sold within three hours of being released for sale.