Greens opts to work out at BJL
Exclusive health and fitness firm Greens, part of the De Vere Group Plc, has appointed Manchester’s Barrington Johnson Lorains to promote and drive the development of its brand.
Jo Scott, marketing manager at Greens, said of the appointment, “Our product is of a very high standard but our current marketing doesn’t reflect this. We are confident that BJL will help us to redress that balance successfully.”
Scott added that the agency “was appointed on the strength of the work it has done for De Vere Hotels over the last two years.”
Greens has 15 health and fitness venues across the UK, boasting 25-metre pools, aerobics studios, spas and saunas.