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Yorkshire agency develop greeting brand

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By The Drum Team, Editorial

August 28, 2003 | 1 min read

The team behind design agency, Bluedoor has announced its a deal with greeting card and stationary supplier CCA Group. The Yorkshire agency is charged with developing the first ever line of merchandise based on the greeting card bear, Mowbray.

The range, which is exclusive to Clinton Cards throughout September, includes merchandise, photo frames and mugs. Bluedoor has developed the Mowbray brand across merchandise, packaging, POS and website.

Doug Watt of CCA commented, \"We have invested heavily in the new line which is set to take the Mowbray brand onto another level of consumer awareness and feel confident that the artwork will appeal to our target group.\"

Enthusiastic about what they can achieve, Bluedoor\'s business development manager said, \"With any new line it is important to establish a strong brand identity and Mowbray is a great concept to develop. We look forward to seeing some good results.\"

Adline will bring news of a second project that Bluedoor has been commissioned to develop for CCA very soon.

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