National bar and entertainment chain, Brannigans has launched a new campaign to encourage people to visit one of its fifteen venues. The promotion includes new websites for each bar, outdoor media in seven major towns and cities, the unveiling of a new sports brand and \'Brannigans Buzz\', a glossy newsletter for visitors.
The websites, which will operate from umbrella site www.brannigans-bars.com will be fully interactive, with message boards, games and screensavers. The outdoor advertising, worth £200,000, will see buses and taxis laden with Brannigans branding. And the vehicles will also be used to transport celebrities, making special appearances to the bars.
Brannigans head of marketing, Jon Sheehy commented, \"Brannigans is synonymous with having fun and we are forming strong relationships with our customers through the regular newsletter, which features partygoers from each bar, and the interactive elements of the website. The whole campaign has been designed to raise the profile local to the site and generate new awareness on a national level.\"
He added, \"Our new approach with outdoor media, commercial radio, sport and the use of print results from qualitative market research carried out across the UK in May. Customers love Brannigans for the party atmosphere, feel good music and great fun with friends; these brand values haven\'t always driven the choice of media or the content.\"