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Digital Bridges founder launches new mobile games house

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By The Drum Team, Editorial

August 21, 2003 | 2 min read

A new mobile-games publishing house has been launched by a team of four high-profile veterans and sages from the wireless and games industries.

RocketDog has been formed by Kevin Bradshaw, founder of Digital Bridges and Machines That Go Ping; Jim Woods the former development director of DMA Design - creators of Grand Theft Auto and Lemmings; Julian Jones founder of TX1, the first dedicated mobile games TV channel and Zing, a mobile games consultancy; and Paul Comben the former licensing manager for Digital Bridges where he worked with brands and licences including FIFA Football, Scooby-Doo and Tiger Woods.

Titles will be published under the Rocketdog brand and distributed across a global network.

"For mobile gaming to reach it's full potential there is going to have to be a much greater focus on quality of content," said Kevin Bradshaw, the CEO and co-founder of Rocket Dog. "At the moment, many of the major channels are providing huge numbers of very average or low-quality games and the consumer has no way to find out what the game is like before they choose to buy it. It's commercial suicide. One bad experience and a player is much less likely to come back for more. Rocket Dog aims to change that, with a commitment to publishing only the very best games and establishing a reputation for quality and fun, which in the long term will make it a benchmark for mobile gamers worldwide."

Rocket Dog is in the process of identifying and creating a new generation of intellectual property and games to be published in the coming months. The company has already signed distribution agreements for a number of territories as well as several key development studios.

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