DB advertising goes back to school
DB Advertising has launched a new campaign to promote the University of Strathclyde Graduate School of Business MBA course. The ads continue with the theme used in last year’s campaign and adopt a bold tone of voice and simple typographic approach to distinguish the Strathclyde course from the many other MBAs on offer. The press campaign is being aimed at the local and international business community, specifically at those people looking to be promoted from their current positions. The executions are appearing in a range of Scottish daily newspapers as well as the national and international business press.