Manchester based PR team book in Eurocamp and Perfect Places accounts

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By The Drum Team, Editorial

August 4, 2003 | 1 min read

Holidaybreak PLC has taken the decision to appoint a Mancunian agency to handle its sought after Eurocamp and Perfect Places PR briefs.

Weber Shandwick North picked up the business following a competitive pitch against several undisclosed agencies and will now work to push awareness of the brands throughout the travel and consumer media.

\"We were impressed by the team’s in-depth media knowledge,\" commented Holidaybreak PR manager Gill Fozard, \"and the confidence they showed in their ability to deliver quality coverage in line with our demanding targets. They start with us this week and one of the first things will be a 1,000 mile familiarisation trip to Brittany to experience our parcs.\"

Agency boss Jo Leah added that her team has now won all of their last nine pitches.

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