Union launches new campaign for Glasspac

Glasspac: The Union Leeds aim to make glass the clear choice for packaging.

Glasspac, the packaging and promotions arm of British Glass, has launched a new press and direct marketing campaign through The Union Leeds, the first activity since the client moved its account from Poulter Partners earlier this year.

The trade press executions attempt to depict some of ‘life’s great joys’- childhood, love and Summer – and have been designed to position glass as the number one packaging material. As one of the executions reads, “if you could bottle Summer, the bottle would be glass.”