The Drum Awards for Marketing - Extended Deadline

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Retail specialits unite under one brand

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By The Drum Team, Editorial

August 1, 2003 | 1 min read

Dorset-based retail communications specialist, The SPS Group has repositioned, bringing together the four branded arms under the groups umbrella brand. Clockworx, Mauve, SPS Digital and Elumin8 have come together to offer a more comprehensive service as a single entity.

The new outfit will manage the entire retail communications process including point of purchase, marketing, design, print, online campaign management, and full supply chain management. The agency will also work closely with retailer\'s advertising agencies to emphasise the importance of in-store communications.

\"Our goal is to fully understand the communications needs of retailers. We\'ve spent time analysing our client base and found that they would prefer to work with a single company offering multiple services,\" commented joint managing director, Toby Martin.

He added, \"We now believe we have a much stronger proposition for retailers that currently use several companies for their communications needs - by working with a single company they will not only cut costs but reap the rewards of a team-based approach.\"

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