Campaign set to boost staffs
Reeves Green Partners of Lichfield has launched a campaign for Staffordshire’s inward investment agency InStaffs UK Limited to challenge commonly held misconceptions of North Staffordshire and to promote the region as an ideal spot to relocate to.
Graham Green, Director at the agency, said: “We are not trying to call black ‘white’ with this campaign. However, we are interested in the reality of what’s available in the North Staffordshire region.”
Green commented that the creative used for the campaign features “seductive lifestyle imagery reminiscent of famous European destinations”. However, on closer inspection the image is revealed to be a scene from the Stoke and Newcastle-under-Lyme region.
Green added: “The suggestion being, look more carefully and delve a little deeper to discover that culture and world-class commerce are equally available in North Staffordshire and, more importantly, within a ten-minute drive – hence the title for the campaign, ‘For the Drivetime of your life’.”
The artwork is being run in national trade titles, 48-sheet posters at selected M6 motorway services as well as washroom posters.