Leeds agency cash in with Alliance & Leicester

Financial giant The Alliance & Leicester has charged a Leeds based agency with the £5million task of promoting its current account proposition through TV, press and in-store activity.

Relative newcomer PWLC adds the business to a client portfolio that already includes Fox\'s Biscuits, ASH and DFS, boosting the team\'s billings to around £35million. The account was won following a competitive pitch against both regional and London based firms.