19 June 2003 - 1:57pm | posted by | 0 comments

GMG Radio officially launches bid for Glasgow licence with Smooth

GMG Radio officially launched its bid for the Glasgow radio licence yesterday, promising that it would be football-free and could be up and running as soon as Christmas 2003.
Speaking shortly before the Smooth FM bid was officially launched at the Corinthian in Glasgow, John Myers, chief executive of GMG Radio, said: “The Smooth FM brand will be aimed at the 45-plus market. Commercial radio is aiming to service from the cradle to the grave and at the moment there is a gap in Glasgow. We have had great support from potential advertisers because our target market are at a stage in their life where they have money to spend and time to spend it.”
He added that the new station would be based within the Real Radio building on the outskirts of Glasgow, and it would play music from Sinatra to the Beatles.
Myers also believes that the groups that pose the biggest threat to their bid are Saga, Capital’s Gold bid and 3C.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...