GMG Radio officially launched its bid for the Glasgow radio licence yesterday, promising that it would be football-free and could be up and running as soon as Christmas 2003.
Speaking shortly before the Smooth FM bid was officially launched at the Corinthian in Glasgow, John Myers, chief executive of GMG Radio, said: “The Smooth FM brand will be aimed at the 45-plus market. Commercial radio is aiming to service from the cradle to the grave and at the moment there is a gap in Glasgow. We have had great support from potential advertisers because our target market are at a stage in their life where they have money to spend and time to spend it.”
He added that the new station would be based within the Real Radio building on the outskirts of Glasgow, and it would play music from Sinatra to the Beatles.
Myers also believes that the groups that pose the biggest threat to their bid are Saga, Capital’s Gold bid and 3C.
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum