The Drum Awards for Marketing - Extended Deadline

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Poster of the month

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By The Drum Team, Editorial

June 5, 2003 | 1 min read

David Isaac, joint creative director at family, chooses the recent VW Beetle Cabriolet poster by BMP DDB.

“Think small. (Rings a bell...!) It’s the essence of this poster. To get away with having the main idea, and such a sweet idea, occupying just a tiny proportion of a whopping great big 48-sheet breaks all the rules yet works a treat. The appreciation of space, combination of colours and eye for detail makes this one of the most stunning and wonderfully crafted posters I’ve seen in a long time. An absolute gem.”

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