Haslimann Taylor, the Birmingham-based PR consultancy, has fought off competition to land the PR account for the launch of the new Daihatsu Charade.
The win comes after a hard-fought three-way pitch, and Sarah Bendall will now head up the Daihatsu team at Haslimann Taylor.
The Daihatsu Charade is reported to be the UK’s cleanest petrol engine car and went on sale on 1 June.
Speaking of the decision to appoint Haslimann Taylor, Tim Barfoot, communications manager for Daihatsu, said: “The Charade is already being received with great acclaim by top automotive publications and we are certain we can build on this with an innovative consumer PR campaign.
“We were impressed with both the high level of creativity offered by Haslimann Taylor and the professionalism with which they presented their ideas.”