Media agencies wait on SPT’s media decision
Strathclyde Passenger Transport has reached the final stages of its media review, with a decision expected within the next fortnight.
A number of media agencies are said to be involved in the extended pitch process, including incumbent Feather Brooksbank, the Media Shop and Mediacom.
Chief marketing and PR officer Moray MacDonald said: “The account is out to tender. It has been for a while but was delayed. We’ve got everyone’s submissions in and will be looking to make a decision within the next couple of weeks.”
Strathclyde Passenger Transport’s annual media spend is £500k.