Graphic Partners promote smoke free airports

A breath of fresh air for Graphic Partners

Graphic Partners has created a marketing campaign to promote the new smoking facilities at BAA Edinburgh and Aberdeen airports. The airport advertising campaign heralds the arrival of over £300,000 worth of new smoking facilities at the airports. The new “Tornex units” feature cutting-edge technology, which purifies the air and eliminates smoke, leaving a clean atmosphere for both smokers and non-smokers. Graham Walker, board director at Graphic Partners, said: “As a starting point we felt this level of investment and the creation of designated quality smoking areas demanded a strong visual identity, hence the creation of the name Airspace. This identity introduced two key points; the fact that the air would be clean and essentially smoke-free and the new areas were stand-alone units with their own space.”