Former Picardy director gets first ad aired
Charles Kelly, former operations director at Picardy Media Group, has set up a new communications company.
CSK Integrated Solutions aims to deliver projects for TV and digital media, and has already delivered its first work for the Glasgow City Council Cycling Unit, a TV ad to promote cycling as part of a healthy lifestyle.
Kelly, who was with Picardy for ten years until the firm went into liquidation, said: “The industry is constantly evolving, audience expectation is increasing and the barriers between screen-based media are becoming more blurred. Unfortunately, many companies, both new and established, are unable to exploit the full potential available because either they adopt a production ‘luvvy’ approach or they bring along all the baggage of the ‘snowboard’ gang.”