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Tayburn takes the biscuit

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By The Drum Team, Editorial

May 22, 2003 | 1 min read

Tayburn have launched a new range of work for Nairns Oatcakes in a project aimed at repositioning the product.

The work, which will be sppan across all brand disciplines, sees Tayburn planning a new strategy to create fresh and modern packaging, along with a more relevant advertising campaign in a through the line campaign, which is due to break in the up coming weeks.

Speaking of the work that Tayburn had produced, sales and marketing director at Nairn’s, John Holroyd said, ‘We are delighted with Tayburns work. They have brought a consumer insight and a thorough understanding of our ambitions for the brand. They challenged us to think differently. Whilst we realised the importance of retaining the loyalty of our customer base, we wanted to inject the brand with a more contemporary feel and broaden its appeal.”

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