Northwest launches tourist drive
The Northwest Development Agency has launched a new TV and press campaign to promote the region to potential visitors.
Created by Manchester’s BDH\TBWA the campaign breaks from traditional tourism advertising by focusing on a range of activities rather than specific locations.
The three TV executions aim to create standout by contrasting extreme environments, such as a camera moving through a busy bar to the sound of soothing birdsong or a woman skimming a stone across a lake accompanied by the noise of a football crowd.
The press ads follow a similar theme with strap-lines such as ‘short breaks for rollercoasting nature loving opera buffs’.
Speaking about the campaign the NWDA’s director of marketing, Peter Mearns, said, “This is the first ever national tourism campaign for England's Northwest so we decided to take a break from the traditional tourism ads and focus on activities on offer rather than specific locations. The campaign promotes our great region by celebrating our diversity."