Ambergreen to launch MP3.com Europe's SEO campaign

MP3.com Europe, Europe's leading online music destination, has selected Ambergreen to create and implement a highly targeted search engine marketing campaign for each of the six national websites within the MP3.com Europe group, including the UK, France, Germany, Italy, Spain and the Netherlands.

Each MP3.com European home page will be optimised for the key search terms specific to each country and across the search engines appropriate to those countries. The campaign will create individual streams of web traffic, channelled directly to the target national websites.

The multi-lingual campaign will include extensive research into the thousands of key terms in six languages, as well as common mis-spellings. Ambergreen will analyse the myriad permutations of terms commanding the highest relevant traffic and identify those that will deliver the maximum return on investment for MP3.

MP3.com Europe's Marketing Manager, Anthony Broadhurst explains: "It's important for any business to get listed by the main search engines, but it's crucial for an online operation like MP3.com Europe to maximise traffic from both music fans and potential marketing partners. With 7.7 million registered users and recent brand campaigns with Sony Ericsson, Reebok and Columbia Tristar across our sites we're definitely on a roll – we're confident that Ambergreen's proven ability to deliver robust search campaigns that drive relevant traffic and profits will maintain this momentum."