Wrangler Footwear appoint m360<FONT FACE="Symbol">°</FONT>
Wrangler Footwear has appointed Nottingham-based agency m360° to handle its marketing account and provide strategic support.
The agency will now develop a through-the-line marketing campaign and also provide support for Wrangler Footwear’s sponsorship of the Honda British Superbike racing team.
m360° also handles EMAP Consumer Magazines, Six Continents, Midland Mainline and BMI British Midland.
Commenting on the win, head of strategic planning Jonathon Younger said, "By undertaking a trategic led appraoch, we are able to fully understand the synamics of their marketing environment. This then allows us to recommend the best way forward and how this translates into effective tactical activity."