Outside the Box works with 'Fab' Ice Cream
Richmond Ice Cream, which manufactures products for Nestlé, Treats, Lyons Maid and Napoli, has appointed Leeds-based Outside The Box to create and manage its marketing literature, POS, exhibitions and sales promotion material for its 2003 Impulse range.
Brands within the Impulse range include Rowntrees Fruit Pastil and Fab lollies and the new Milky Bar and Nestlé Double Cream bar.
Marketing services co-ordinator at Richmond's Tina Petch said: "The ideas and solutions put forward by outside the box were considered and refreshing, and we are confident of their ability to achieve the results we are seeking in marketing our range of existing products."