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Corporate Edge appointed by Shetland Council

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By The Drum Team, Editorial

April 16, 2003 | 1 min read

Corporate Edge has been appointed by Shetland Islands Council to rebrand the remote islands as a high-profile provider of quality goods and services.

The London-based agency was appointed the brief after a two way credentials-based pitch that was held in February, and the first phase of the project, which is worth £33,000 to the group, is expected to be finished at the end of May.

In a bid to raise consumers’ awareness of the Isles’ excellence in areas such as fish, meat crafts, oil related services and knit-wear, the design agency has been drafted in to carry out a full assessment of the region’s strengths leading to the creation of a fresh identity.

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