Marketing titles Adline and The Marketeer are to join forces from next month.
Adline is one of the strongest brands in terms of marketing services and has successfully served centres such as Birmingham, Leeds and Manchester over the last 23 years.
Meanwhile, The Marketeer has made its mark in the North and is particularly strong in terms of serving the client community.
It will be the aim of the new operation to combine these strategies and create a strong title that brings both clients and agencies together.
The magazine, which will be called Adline incorporating The Marketeer, will promote and support the great UK marketing centres outside of London, which far from being regional, are amongst the finest in Europe.
Adline – currently part of the Wilmington Group – was established in 1980 as the marketing magazine for the communications community outside the M25 and in 1999 Carnyx Group launched The Marketeer into the same market. Each magazine has an established range of associated publications, websites and events including the Roses Awards, now in their 22nd year.
The merged operation will be run under the auspices of a separate company owned 75% by Carnyx Group with Wilmington maintaining a 25% interest.
Publisher of Carnyx Group, Gordon Young said, “We are delighted to have the opportunity to work with Adline and look forward to expanding our involvement in the UK.
“We plan to concentrate on the areas of strength established by The Marketeer and Adline to ensure that the client and creative community in our areas have a strong voice and get the recognition they deserve.”
Debbie Brown, managing director of Adline – who will remain with the new business as a consultant – says, “I am looking forward to seeing Adline develop. Joining forces with The Marketeer can only mean a stronger platform for the marketing businesses across our areas.”
Tell you what, you get a lot of mag for your money with @TheDrum - worth a read this morning - and they didn't even pay me to say that...