Newcastle Brown pants

Move over, Calvin Klein. Here come Newcastle Brown pants! In Uni bars during February, students will collect a scratch card, featuring catalogue underwear model Clive, with every purchase of Newcastle Brown and they will be invited to scratch Clive's crotch. Winning cards will reveal a pair of Newcastle Brown pants, while losers will see Clive wearing a pair of boring white Y-fronts. The promotion has been devised by DraftWorldWide.