Oneagency rolled into The Leith with seven redundancies
Oneagency, the Edinburgh-based direct marketing company that lost its managing director and creative director, Sue and Dave Mullen, last year, is to be closed down and rolled into its parent company The Leith Agency.
The move will see the Oneagency name disappear from the Scottish DM scene and five of the agency’s staff will be made redundant. The remaining eight will move into The Leith Agency’s building after the completion of a consultation period.
John Young, who took over as managing director of Oneagency last year after the departure of the Mullens, is to leave the agency and join Wundermans in The Netherlands.
Speaking of the decision to close the Oneagency and merge it into The Leith Agency John Rowley, chief executive, said: “We have been exploring ways of broadening The Leith Agency’s offer to businesses in recent months. Things are going very well for The Leith in Edinburgh and London at the moment and clients have begun to ask us for things that we are not equipped to do. We have had to tell them we cannot do it, but Oneagency can, but it got to the stage were we decided we wanted to be able to offer those things within The Leith Agency.”
The move comes after many of Oneagency’s major clients, such as First Direct, Clydesdale Bank and Ardbeg, were all stripped out of the agency by the Mullens, who set up the new agency Story shortly after their departure.
The staff were informed of the decision to close the agency on Friday and the remaining staff will move into The Leith Agency’s new offices at The Shore during the coming week.
Oneagency was launched as a subsidiary of The Silvermills Group, the parent company of The Leith Agency, in 1990 by Gary Smith as One To One Direct Communications. It was rebranded in the late 90s by the Mullens.