Topps Tiles, the UK’s biggest tile and wood flooring specialist, is to launch a tactical through-the-line advertising campaign and has appointed Manchester-based agency Clear Marketing Communications to handle its £5m business.
The win for Clear comes after a credentials presentation that saw the agency going head to head with two unnamed agencies also from the North West.
Over the course of the next year Topps is planning to radically increase the number of store openings as part of its expansion programme, which will add to the 150 UK-wide stores it already has.
As part of the awareness-raising campaign TV, national press and point-of-sale advertising will be utilised.
Speaking of the appointment of Clear, Alan Saunders, head of marketing at Topps Tiles, said: “We have ambitious plans for the growth of our brand and feel that now is the time for a fresh approach. Top of selection criteria was finding an agency that could clearly demonstrate an in-depth understanding of retailing and move us forward both strategically and creatively.
“The nature of our business demands a high level of proactivity and after meeting a number of agencies we felt that Clear had the essential qualities and experiences we were looking for.”
The £5m win comes hot on the heels of other new business successes such as Real Radio, Going Places and Ryalux.
Speaking of the win, Neil Priddey, client services director at Clear Marketing, said: “This is an excellent win for Clear and puts us well on track to be one of Manchester’s top five agencies by Spring 2003. We are looking forward to working with Topps to develop its brand and produce effective advertising that reinforces its market-leading position.”