Standard Life has announced that The Leith Agency is to retain its ad account, following the group's review. The decision comes as Baby James, who has been at the centre of Standard Life’s TV advertising for the last three years, is axed.
The forthcoming campaign, to be launched in 2003, will follow on from the Baby James campaign, but will not feature the toddler. Standard Life has worked with The Leith Agency for the past five years, and whilst the Baby James campaign was largely television-based, the new campaign will be multimedia.
The Leith’s John Denholm said he was delighted that the agency had succeeded in developing a new campaign which would build further upon the Baby James work, though he would not be appearing in any more of the ads.
Meanwhile, The Leith’s TV ads for Carling, which feature a man licking Lager off the floor and a toilet, and the suggestion that he is to lick it off his girlfriend, have been banned from being shown before the 9pm watershed. The ban comes after the ITC received 69 complaints about the sexual nature of the ad.