New Standard Life campaign cements Leith relationship
Standard Life has announced that incumbent The Leith Agency is to retain the advertising account, following the financial services group's advertising review.
The forthcoming campaign, to be launched in 2003, will be devised by the Leith, and follows on from the highly successful Baby James campaign. Standard Life has worked with the Leith Agency for the past five years, and whilst the Baby James campaign was largely television based, the new campaign will be part of a multi media strategy.
Commenting on the announcement Pamela Hyder, advertising manager of Standard Life said, “Our brief was extremely challenging. What was required was a motivating and distinctive brand proposition to support this diverse range of companies while building on the success of Baby James. I am delighted that the Leith has responded so positively to the challenge. We believe that we have a powerful creative concept to take us forward.”