First outlines its new agency list
Transport group First has announced the 12 agencies that have been appointed to the company’s £10m agency roster.
The rationalisation process took nine months, and a number of existing agencies were invited to take part in the three-stage process, which included a credentials and a creative response presentation.
The final roster consists of Campsie, Glasgow; Citigate Smarts, Edinburgh; Covey McCormick, Aberdeen; Connectpoint, Manchester; Frank The Agency, Cheshire; Guerilla, Berkshire; Lawrence and Pierce, Nottingham; MGA, London; MHD, Swindon; Paradigm, Sheffield; Plum Design and Advertising, Swansea; and The Third Act, Reading.