McCann-Erickson Manchester and its media-buying arm Universal have consolidated the £6m SCS account into Bonis Hall, following the furniture retailer’s review out of Robson Brown.
The Sunderland-based firm is looking to reposition itself as a national retail force on the back of a plan to swell its number of outlets from 45 to 70 by the end of 2004. As such, it is looking at augmenting its media budget, making the blow even harder to take for long-term communications partner RB.
The win comes as Andrew Thomas, Universal’s channel director, is promoted to MD, following a performance that has seen his team take on new billings of £27 million this year. He commented, “The move hasn’t really affected my day-to-day role – but it is nice to have the recognition after our good start to the year and it should clarify matters with media owners and clients.” Speaking about SCS, he added, “We’ve clearly got a lot of retail experience and we’re looking forward to working with them and adding value to the brand.”
The SCS win follows news that McCann has also secured the brief to develop cash and carry brand Booker. The account is also set to include work on subsidiary brands such as Happy Shopper and Chef’s Larder.