Cheestrings not on the menu at BDH/TBWA?
Golden Vale is reported to have moved it’s multi-million pound Cheestrings account to Quiet Storm only months after appointing Manchester’s BDH\TBWA.
The move comes following BDH’s first major campaign for the brand which centred on the Mr. String character and the strapline ‘stringy cheese not mingy cheese’. A spokesperson for Golden Vale, owned by Irish based multi national Kerry Group, was unable to comment on the situation at the time of going to press. Despite this it has been already been confirmed that Quiet Storm has started work on a promotional campaign for the brand highlighting an on pack giveaway of Sony products.
A spokesperson at BDH said: “There’s nothing to report at the moment, but that could change. As far as I’m aware we’re still working with the brand, although the other agency are handling a project.”