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Wave goodbye to Baby James

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By The Drum Team, Editorial

July 8, 2002 | 1 min read

Standard Life has moved to quell speculation that it is moving its advertising out of The Leith Agency.

The company has been with The Leith for four years, during which time it has centred its activity on the ‘Baby James’ campaign. The agency has recently been given a new brief to work on, with the objective of finding a fresh creative strategy.

Pamela Hyder, advertising manager for Standard Life, said, “I also share The Drum’s concerns and disappointment with large companies such as the Royal Bank of Scotland going south to find agencies. I don’t particularly want to see that happening. We’re still in the process of researching the market. The Leith has the brief and will be pitching to us. But we do want to review all our options.”

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