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Nescafe and Channel 4 set sponsorship record

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By The Drum Team, Editorial

May 15, 2002 | 1 min read

Nescafe and Channel 4 have signed a £9.5m sponsorship deal, a new British record, which will see the coffee brand sponsor the Mersey TV-produced drama Hollyoaks for the next 12 months.

Previously the biggest TV sponsorship deal was Cadbury’s £8m sponsorship of Coronation Street.

This new deal has been negotiated by Universal McCann and begins next month.

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