Nescafe and Channel 4 set sponsorship record
Nescafe and Channel 4 have signed a £9.5m sponsorship deal, a new British record, which will see the coffee brand sponsor the Mersey TV-produced drama Hollyoaks for the next 12 months.
Previously the biggest TV sponsorship deal was Cadbury’s £8m sponsorship of Coronation Street.
This new deal has been negotiated by Universal McCann and begins next month.