HEBS take glamour out of fags

HEBS has launched a new TV ad to puncture the glamour that surrounds cigarettes. The 50-second ad, by The Bridge, features two teenagers lured into the apparently exotic world of smoking. In the shadows of ‘Club Smoking’ they are confronted with the effects of tobacco, witness the horrors of the long-term medical consequences and recoil from the more immediate impact of cigarettes on skin, teeth and hair.