Durex shoots to award win for its repositioning
Durex and McCann-Erickson Manchester are celebrating after securing four 'Arrows' in the British Television Advertising Awards.
The condom manufacturer, part of the troubled SSL group, launched a repositioning campaign mid way through last year that centred on human sized sperm pursuing frightened men. Manchester based McCanns devised the ads, which secured two gold, one silver and one bronze. They were the only agency outside of London to secure an award.
In a further development First Sport announced last month that it would be putting its £3million ad account through McCanns following a pitch against The Leith Agency and Martin Tait Redheads. The win comes on the back of the agency's appointment by Liverpool based Littlewoods Pools.