The Drum Awards for Marketing - Extended Deadline

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Tayburn keeps Walking

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By The Drum Team, Editorial

March 15, 2002 | 1 min read

Tayburn Brands has created a new-look gift range and communications programme for whisky brand Johnnie Walker to promote the brand to world duty-free travellers. The JW Collection comprises nine mixed product gift boxes, all of which are packaged using tactile materials, distinctive colourways and intricate structures. Promotional literature and a POS banner campaign have also been created by the consultancy. Mike Collings of Guinness UDV said: "Tayburn Brands have shown a real understanding of the complexities of communicating our brand in the international marketplace for duty-free gifting."

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